Atlanta Market Research
Knowing your market is the key component to planning and implementing your
company's marketing and business development practices.
Identifying Target Markets
Before beginning your national, regional, or Atlanta marketing campaign
it is important you first identify your target markets.
- Begin by determining why a customer would want to buy your product/service.
- Comprehensive market intelligence and research gathering is required to identify quantitative and qualitative patterns.
- Next, segment your overall market.
The process of identifying a target market it called market segmentation.
This is important because once you identify a niche using target
segmentation you will be able to concentrate your efforts on targeted
marketing to attract a specific consumer group.
Gathering Market Intelligence
Our Atlanta market research consultants will study and analyze the
market to gain intelligence on your consumers and competitors.
Market research is vital to accurately determine whom your target
is and what the best marketing strategy would be to reach them.
The process of gathering market research includes employing various
techniques to collect, analyzes, and report data about potential consumer groups.
After our Atlanta market research team has gathered the necessary
market intelligence we can then strategize and plan the best approach
to customize your advertising and promotional efforts for the desired
result. The campaign planning should include test market groups and
test campaigns. This is key for not only the long-term success of the
marketing, but in order to be as cost effective as possible. In the
test programs our Atlanta marketing agency consultants will be able to
identify what efforts will be successful and develop a long-term strategy
to best reach each consumer group.
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Atlanta Market Research Solutions include:
- Competitor Analysis
- Customer Market Research
- Intelligence Reports
- Channel Strategy
Market Insight Solutions include:
- Trend Spotting Analysis
- Consumer Profiling